The program provides strong training and custom marketing materials to help partner agencies market their SaaS services. When a partner graduates to the top tier, they receive a market development fund, up to 30% discounts that can trickle down to the partners clients, and other enticing tier-one benefits. Vena Solutions is like Excel, but better. Postcron helps users save time scheduling and posting content on all their main social media channels. Key Takeaway: Offering a free program tier for SaaS partners can open the door for additional revenue opportunities in the future. Key Takeaway: Focus your partner program page on benefits, not features, to best sell the program to potential SaaS partners. This bootcamp also helped strengthen the relationship between Incorta and their partners. SaaS Partner Program - A Full B2B Guide - Scaleo Blog These cookies will be stored in your browser only with your consent. See how Close's sales automation tools help thousands of reps double their revenue. Check it out here: Referral partners can be powerful helpers to grow your brand awareness. Copyright 2022Referral Rock Inc. All Rights Reserved. Whether youre a large SaaS company or a small software startup, theres a partner program that can help in lead generation and company growth. Not only can promotional strategies move the needle for program success metrics like revenue, but they also play a role in partner satisfaction. The draw of a big payday is a great motivator for users to share with as many people as they can. Example program benefits SaaS partners receive include: Partners can also become Xero Champions by hitting certain criteria, unlocking a special champion designation in the partner directory, lead sharing, and content co-development opportunities. By consolidating the clients materials into one dynamic Content Hub, users can get better results from the content they already have, increasing lead generation and engagement. Pipedrives partner program is free to join and offers a generous referral commission of 33% for the first year. Partner program types: Reseller, Tech, Referral, A telecommunications company that focuses on reseller, tech, and referral partners, First Orion aims to provide. This empowers agencies to speed up their developer productivity and centrally manage client sites. In many cases, partners will also offer specialized customer assistance or other added value from your partners. If youre a SaaS startup trying to make some noise in a big market, developing a partner program may be exactly what you need. These partners get 10% recurring commissions on the paying customers they refer to us. A dedicated channel account manager gives personalized help to each partner so they can drive more sales. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Their friendly platform offers SaaS partners everything they need to start hosting and selling online courses, memberships, and digital downloads minus the headache of setting up things like billing and hosting themselves. Company size: Mid-MarketIndustry: Data Access and AnalyticsPartner program types: Consulting, MSP, Cloud, Consultant, SI, Tech, Reseller, Starburst AI is a rising star in the competitive Analytics and BI technology space. But what if you simply dont have the bandwidth to hire someone for a partnership role? Productivity platform Monday has set up a partnership program that has grown over time in popularity because of their constant innovations. The key to partner program growth is strategic procedures that you can replicate, scale, and partially automate. Usually, these commissions are a percentage of revenue from the customer, most frequently for the first few months of the customer's contract, but they can extend up to one year or longer. Leanplum also provides a public directory of Leanplum partners. Revenue dashboard in commercial marketplace analytics - Partner Center When they register, install, and sign into Evernote, theyll get Premium. Gain visibility into partner actions and engagement with Allbounds PRM platform. Company size: SMBIndustry: Information tTechnologyPartner program types: Agency Partners. Company size: EnterpriseIndustry: Marketing ServicesPartner program types: Agency, SI, Referral, Affiliate, Tech. Customer experience automation software ActiveCampaign knows how to run an effective affiliate program. (The definition of a win-win scenario. Your answers may encourage increased sign-ups from qualifying candidates, as well as steer unqualified candidates away. They pulled up learning tracks they created within Allbound and other content so partners knew where to find it and learned the value of the portal. By visiting their refer-a-friend page and clicking the Rewards tab, you can track your activities, view pending points, and redeem your points for cash or gift cards. Summary. Powell typically partners with SI, Reseller, Technology, Referral, or Distribution companies. impact.com handles the entire partnership life cycle across any partnership type. As you can see in this B2B SaaS referral program example, having a good product users already love is a good sign theyll be willing to share it with others. Agents or brokers market to potential customers who are likely to purchase your software. (No developers required), More brand awareness and referrals from your best customers through on-brand sharing experiences, Increase referrals from your business partners & website affiliates with the best tracking and payout management, See how our platform has helped businesses across all industries, Live that automation dream with integrations for any type of business, In-depth documentation about the types of integrations and the third-party guides, The definitive guide to everything Referral Rock, Product help documentation to answer just about any question, In-depth technical guides for third-party systems, Read about referral and affiliate programs, growth marketing, and more, The best of what weve learned through our years of referral programs and marketing, Run an affiliate program that can multiply your sales and raise your bottom line. Not all of the best-of-the-best reflected in this list are huge resellers with far-reaching brand visibility; we chose to include SaaS partner program examples of varying sizes and origins, representing a broad range of industries. Some best practices from both players include: You only get one chance to make a first impression Mike Coleman, Channel Chief at First Orion. Join Microsoft SaaS Conference on June 6th 2023 Key Takeaway: Offering generous referral commissions are important, especially when first starting your partner program. Key Takeaway: Creating tiers based on performance enables you to strategically reward SaaS partners success while motivating them to achieve greater heights. Key Takeaway: Co-marketing efforts like joint webinars with partners help drive results for both you and your partners. Notion aims to solve the common problem of a cluttered desktop. Like HubSpot, Marketo is one of the big players in marketing automation, and they have a comprehensive partner program to match the varied needs of their customers. Are you a current or previous customer of our product? If youre looking to truly personalize conversations with your customer service team, no one does it better than LiveChat. All have the potential to widen your company's distribution and sales - as long as you select the right type for your business needs. Technology partners can build apps to integrate with Zendesk as well. The file-sharing service dropped their referral program over a decade ago and was one of the first SaaS companies to use referrals programs effectively. Regardless of the incentive, a key element always stays the same the more software sold, the bigger the partners reward. , and link to example sales materials like success stories and product videos. Since referral partners are already customers who have used your software, theyre well-equipped to share what makes you stand out. If youre planning a program for B2B SaaS, we cover this more in depth in another article on, Manually sending out individual rewards can get overwhelming, especially as your SaaS referral program grows. Affiliate partners place a unique affiliate link on their website or other digital channels to direct their audience to your sales page. Additionally, they can also help time phone call scheduling within HubSpot. . Key Takeaway: Not every call-to-action on your partner program page has to be to sign-up to join. Scaling your pricing based on partner agency size can help make your product an affordable option for smaller agencies. is strong, offering commissions on all referrals, a dedicated partner newsletter, and access to a Slack community filled with other marketing agencies. For best results, I recommend using either a dual-sided or cumulative program. An identifier for the software assets. An elevator pitch gives you 20-30 seconds to grab someones attention (which is arguably long for someone online). The referral program and reward itself also helped promote the companys premium plan, introducing users to the additional features and further converting them into higher paying customers. Sounds like a win-win! Whos better at promoting my product within their networks. Value-added services for partners, like assisted migrations, are easy strategies for creating value without increasing development costs. How that affiliate engages with the brand differentiates the two programs: Gain a broad understanding of SaaS affiliate marketing to boost your B2B software brands ROI, business growth and brand awareness. Partner management software (also called PRM software) streamlines all the tasks involved in your partnership, automates routine processes, and integrates with your existing tools and workflow. Before creating a partner program, ensure you have a strong support team to handle an influx of new customers. All these programs will ultimately lead to increased revenue. Its never too early to share your programs highlights with prospective partners. Offer type: Type of offer, such as SaaS, VM, and so on. Learn which KPIs you should track and how to effectively analyze the results, Repeatable Processes Are the Secret to Partner Operations Success. Advantages include: Higher program tiers require SaaS partners to bring in increasing monthly revenue from referrals. They also form lifelong relationships with other companies that complement your products. When you have enough partners to segment them into different funnels, you can tailor your offerings to what really matters to each profile, as Typeform has done. Marco de Paulis, Director of eCommerce Partnerships at Ryder stopped by the Partner Channel Podcast and offered the following insights on succeeding in partnerships: To be successful in partnerships you have to be empathetic and curious and want to do well together with your partners, Understand that partnerships arent immediate revenue its a long term game, In the early stages of a SaaS partnership, the focus should be on listening to what your new partner really needs from you to be able to succeed (i.e. do they need introductions, pieces of content, data insights, etc.). Partner programs are not all about reselling and getting leads. Dont make them wait to receive their cash or upgrade. A SaaS user can join a referral program, share their unique referral code through social media or direct messaging, and redeem their rewards all in a few clicks. partners with solution and technology providers dedicated to providing a better communication experience and growing their revenue streams. Company size: EnterpriseIndustry: Financial TechnologyPartner program types: Tech, Channel. You need to have concrete goals for your partnership in order for a program to be successful. Tracking the growth of your partner program is essential to measuring success and reporting back on whether your efforts are really worthwhile. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Here are five of the most common types of SaaS partner programs you can choose from: In a reseller partnership, you license partners to sell your software on their own channels. This strategy enables you to cast a wide net for prospectives while serving experiences and expectations that best fit the partners and SaaS product end users. The more time and effort it takes to send a referral, the more likely theyll get frustrated and bounce. Where Pipedrive excels is in its integrations with the ability to connect directly with over 100 other software tools. As an incentive for helping increase your sales, you reward your partners with cash rewards, tangible incentives, or sales commission. Auth0 Technology Partners can utilize the Auth0 platform in their own B2B SaaS tools, and Solution Partners can consult, refer, and help customers build new apps or integrate the Auth0 platform into their existing apps. Company size: EnterpriseIndustry: SoftwarePartner program types: Consultant, Reseller. Have you ever been an affiliate for a product in this space? Higher tiers also benefit from co-marketing materials and activities and a listing in Klaviyos partner directory. They create switching and simulation software and equipment or PXI, LXI, PCI, and USB usage. Another place to promote your SaaS referral program is right your software. Incorta, a mid-market data analytics company, is described as being the modern platform for ERP analytics. Information Services Group, Inc. reported its Q1 2023 financial results on May 9, 2023. These goals should revolve around three key aspects: increasing revenue, growing your customer base, and increasing brand awareness. When looking for your most productive customers, you create an ideal customer profile. Partner program types: Referral, Solution, Tech Partners, Affiliate. While referral programs work for all types of businesses, they're especially effective for SaaS. If this is your case, youre in the prime spot to start a SaaS partner program. offers partnership opportunities for agencies and also integration partnerships for app developers. Commission on sales made (either a flat fee or percentage of each sale), Market development funds (cash that goes to the partners business to help it accomplish sales and marketing goals), Sales performance incentive fund (tangible incentives, such as a trip, gift card, or high-value gadget that goes directly to a salesperson), Partner of the month or partner of the quarter spotlights on your website, paired with a tangible perk like a tech product, Complimentary business development training, such as webinars and conferences, Added promotional or co-marketing campaign opportunities, Tickets to external events, like concerts or sports games, Increase monthly revenue generated within [given vertical] by X%, Acquire at least X new customers in [geographic radius] yearly. They do, however, offer an Agency Success team for agency partners. Theyve earned their reputation due to equipping sites with fast performance and strong security. With partners, you can accelerate brand growth, increase your customer base, and offer a streamlined experience for the end-user. Hubstaffs partnerships bring in 5-10% of their customers each month. Key Takeaway: Scaling your pricing based on partner agency size can help make your product an affordable option for smaller agencies. Lets check out these awesome B2B partner program examples and what you can learn from them: We may be somewhat biased, but were pretty proud of the partner program weve built here at Close. can publish new campaigns and fresh content without IT support. Your cost is how much youre spending on rewards, plus the cost of running the program, Your revenue is how much youre gaining in sales, $5 off your Notion plan when you import your notes from Evernote, $3 off when you install Web Clippers extension and save your first link, $3 off for using Web Clippers mobile app, One referral gets you a special edition Adidas jacket and sticker pack, Five referrals will land you an all-access pass to Hypergrowths conference, Ten referrals gets you a free lunch with Drifts founders, David Cancel and Elias Torres, Dropbox doubled their growth every three months, In just one month, users sent out 23 million referrals, 3,900% total growth in registered users over 15 months. Its always best when theres a harmony of values. WP Engine partners are eligible for access to the following: Higher-tier partners receive bonus amenities. Try it Here Medical Sales Direct Sales verbLIVE verbTEAMS Entrepreneurs Blog Investor Relations. SaaS referral programs (and all other referral programs) work by engaging your existing users. This frees up marketers to create and modify website experiences without the aid of a developer, speeding up timelines and lowering costs. Previously in our Path to SaaS Channel Readiness series, we covered viewing partnerships as a pyramid that you build up through multiple partner channels, starting with affiliate partners the partners that make sense for most SaaS companies to start with. Company size: Mid-MarketIndustry: TelecommunicationsPartner program types: Reseller, Tech, Referral. Typeform has three models for their partner program: This B2B partner program really highlights the importance of knowing your audience and what they care about. App and theme developers also earn between 50-80% of one-time sales or subscription fees from sales of their products. For example, if a partner is active in Marketing Nations ongoing threads, they are consistently reminded by others of what they can achieve while receiving non-monetary value from the program. Best SaaS Partner Programs - Types and examples [2023] - Elfsight Determining a partners goals, needs, and challenges can help you better cater to them, which results in a successful program. Shipping and logistics is a fascinating world not unlike a spider web; it has many touch points woven together and, if one spindle snaps, the entire system can be compromised. Start by researching your online reviews and digesting customer feedback. Tell us about your biggest fans (other than your mom). We simplify platform operations and connect the platform community with a growing ecosystem of brands, retailers and service partners to drive . Company size: EnterpriseIndustry: DistributionPartner program types: Solution, Marketplace. To help filter out jokers without wasting your time, your application form should ask clear questions that give you real insights. Our partner program is mainly set up for referral partners, current customers who love our product and want to promote it. By setting clear goals and milestones, youll be able to grow effectively and build a program that works from the ground up. Give your SaaS partners a reason to want to learn. offers partners a premium partner experience through priority email and live chat support, educational resources, and a dedicated newsletter, along with a partner listing in their Experts Directory. Friday's report from the government reflected the job market's resilience after more than a year of . SPIFFs refer to temporary sales competitions or incentive campaigns intended to spur additional partner program engagement and sales. Instead, think about who is in the best position to nurture these existing customers and enable them to promote your product better. Drift provides a modern buying experience for potential customers, generating more qualified leads and dramatically accelerating the sales cycle. Atlassian offers a tiered Solution Partner Program. Since their inception, Ryder has boasted being on the leading edge of transportation and logistics. Of course, money is the most common (and often most motivating) incentive. Verb Partners offers referral and SaaS affiliate programs, along with technology partner resources. Building a SaaS Partner Program: A guide | peopleHum For example, a lead signs up for a free trial or purchases software. Company size: EnterpriseIndustry: SoftwarePartner program types: Reseller, Consulting, SI, Integration Partners. Your partner program will grow over timeso, it may not make sense to have someone running partnerships full-time right from the get-go. However, we want to draw your attention specifically to their use of partner case studies on their website. A study by Crossbeam found that 36% of companies expanded their partnerships team during the pandemic, developing clear roles to manage and grow their B2B partner programs. Their message? Databox lets you track your companys performance in one place.