Another post the same day. Johnny Depps name has been in the spotlight for the wrong reasons these past five years after his split from Amber Heard spiraled into a defamation lawsuit with serious claims made between the two of them. Beauty LVMH CEO says Johnny Depp 'working very well' for Dior Sauvage sales By Liz Flora Jan 30, 2023 Despite the controversy surrounding Johnny Depp in the past year, LVMH's CEO said the actor drove major sales for Dior's fragrance division. Dior Sauvage is the most-purchased fragrance of summer 2022, per The NPD Group. Dior. According to a Wall Street Journal investigation, Dior's sales increased dramatically during the defamation lawsuit between the Hollywood . Aussie A-lister Chris Hemsworth could be eyeing a return to his home state, with the Thor actor seen inspecting a luxury property in Melbourne. "Its sad when you have to start boycotting things you love because people wanna judge before they gets the facts. Dior Sauvage Is Still Using Johnny Depp in Its Ads - The New York Times Advertisement unbuttoned Through Weeks of Depp v. Heard, Dior Stood By Luxury brands were once notoriously averse. Depp was chosen as the fragrances muse, because of his singularly authentic allure, tattooed arms and rock-jewellery-covered hands, the brand said in Dior Mag. lounging in roomy linen pieces with a drink in hand. Johnny Depp will reportedly remain the face of Dior's Sauvage men's fragrance for years to come after signing a lucrative new deal with the company. Share. Similar to Levinsons Euphoria, the production of The Idol was met with reports of on-set turmoil due to a poor working environment, last-minute script rewrites and budgetary issues. Johnny Depp Fans Buy Dior Cologne to Show Support. The collaboration that the actor has with Dior and its fragrance has only exploded as a result of the judge's verdict because, as The Wall Street Journal points out, it is leading the ranking of the best-selling colognes for men. The brainchild of Euphoria creator Sam Levinson and Abel The Weeknd Tesfaye, the series puts poor Depp through her paces as a pop phenom coming off of a psychotic break after the death of her mother. Amber Heard Reacts To Johnny Depp's Cameo At The 2022 MTV VMAs Sources quoted by 'Variety' peg the three-year deal at upwards of $20 million, which eclipses Robert Pattinson's $12-million deal to serve as spokesperson for Dior Homme and Brad Pitt's $7 . 28 followers Reports at the time claimed that Tesfaye felt the series was leaning too much into a female perspective, though the pop star has denied such claims. This follows the two sides first forming their partnership in 2015, and Dior is said to have spent big bucks to maintain Depp. Stream more entertainment news live & on demand with Flash. Johnny Depp is starring in his first post-trial commercial for Dior fragrance brand Sauvage, following a high-profile court battle with ex-wife Amber Heard. Pirates of the Caribbean: Does the Franchise Really Need Johnny Depp? Dior Refuses to Drop Johnny Depp as Sauvage Sales Skyrocket - MovieWeb Johnny Depp has signed a seven-figure, multiyear contract with Dior, a source confirmed to Insider. Johnny Depp has remained the face of Christian Diors Sauvage while he continues to battle his former wife Amber Heard in a defamation trial. Sales of the French company's new fragrance are largely sold out due to the actor being the main image of. In August, it was announced Depp and the luxury house had inked another multiyear deal for him to front the fragrance, inciting further buzz among consumers. It ended in June. Johnny Depp Endorsed Dior's Sauvage Sees 50% Increase in Sales, It's a Share. A Virginia jury ruled in favor of actor Johnny Depp in his case against Amber Heard . Christi Dembrowski, Johnny Depp's sister, testified in the early days of the trial. It was even reported earlier this year that Depps cologne continued to be a leader in perfume sales in 2022 driven by the image of Johnny Depp. With that in mind, the actor and Dior just broke the record for the biggest mens fragrance deal ever with a three-year $20 million deal, per Variety. Even in the aftermath of the Johnny Depp v. Amber Heard defamation trial, sales of Dior Sauvage, which Depp is the face of, continued to soar. Jeremy Dick has been a writer and editor since 2014. June 1, 2022, 6:42pm. 6/10/2022 1:00 AM PT prime time promo Dior If there's any question as to whether or not brands will work with Johnny Depp again following his trial . This number increased to 1.2 million in April. Johnny Depp's win in defamation trial skyrockets Dior fragrance sale Jeremy Dick has been a writer and editor since 2014. Noticing that Dior refused to drop Depp in the same way Warner Bros. had, fans of the actor were quick to hop onto social media to voice their support for the company. The partnership between Johnny Depp and Dior will go on for years to come. On the Sephora and Ulta websites, when you select the fragrance Sauvage, you read: "Buying this for all the men in my life #JusticeForJohnny" or "Not only does it smell amazing, but I love and would continue to support Johnny Depp". All in the blink of an eye," Depp said in a statement shortly after the verdict was read. Top News Stories Alerts Straight to your Inbox. While specific numbers weren't named, his new contract is reportedly a multi-year, seven-figure deal. The Italian label's Summer Resort 2023 pieces got us dreaming of a Mediterranean getaway lounging in roomy linen pieces with a drink in hand. After Johnny Depp, 59, briefly popped up as a Moon Person during the 2022 MTV Video Music Awards, Amber Heard's sister, Whitney Henriquez, 34, publicly blasted MTV to support her sister, months . The photos from the campaign depict the Wild West, and scenes from a desert. The Hollywood actors association with the cologne seems to have boosted sales, The US Sun reports. "I hope he is having a good weekend this man is incredible and still standing strong with everything he has been through, still going through. Dior is seeing unprecedented sales with the Dior Sauvage fragrance line. millions of dollars per day in Sauvage sales. What has Dior said about keeping Johnny as the face of Sauvage? Word he is was paid somewhere between $3 million and $5 million for the TV spot. . During the trial, the fans of Depp were very much in his favour and some brands have maintained the link they had with the 58-year-old. This site is protected by reCAPTCHA Enterprise and the Google. Many other posts from fans share this opinion, with one praising Dior for "practically being the one sponsor left for Johnny Depp that hasn't turned their back on him. Jen Juneau Published on June 10, 2022 10:59 AM Johnny Depp is back on the small screen. This site is protected by reCAPTCHA Enterprise and the Google. He is a self-professed horror expert, pop culture enthusiast, and Bob Saget fanatic. Johnny Depp [Video] | Johnny depp, Johnny depp style - Pinterest June 1, 2022 The world is beginning to see the truth. Save. People trying to find out what's going on with Johnny Depp's trial on social media, by typing in his last name, often come across a Dior promotional video. Tesfayes character, Tedros, is a modern-day cult leader. NPD also found that fragrance usage grew among Black and Hispanic consumers this year, with over 85 percent of them reportedly using perfumes and fragrance products on a regular basis, compared to 78 percent of the total U.S. population. Aug 10, 2022. Sauvage sales are skyrocketing with Dior standing by Johnny Depp following the loss of his libel lawsuit against The Sun. The agency said: The enthralling brand film sees the new brand ambassador, Hollywood hero Johnny Depp, embrace a dramatic and mysterious look as he escapes the city to bury his jewellery in the desert. The current brand messaging of Dior Sauvage has Depp embodying his own sense of style and even holding a guitar. "It had already traveled around the world twice within a nanosecond and it had a seismic impact on my life and my career And six years later, the jury gave me my life back. Johnny Depp's victory at defamation trial sees sales of his Dior 2023 Fairchild Publishing, LLC. He is a self-professed horror expert, pop culture enthusiast, and Bob Saget fanatic. Visit the Jaeger-LeCoultre Reverso Stories Exhibition this June, Luxuriate in Linen with Loro Piana's Summer Resort 2023 Collection. Has been working with the brand since 2015. ", Stressing just how much support Depp continues to have with the public, a poll tweeted by The Chic Geek asks followers directly if Dior should still use Depp in their advertising. 2022 3:59 pm ET. Real-Time Video Ad Creative Assessment. Oficial: Eden Hazard deja el Real Madrid! At the same time, the hashtag #ThankYouDior has been consistently trending. Johnny Depp's Comeback Movie 'Jeanne du Barry' Thrives at - Variety According to a spokesperson for the Advertising Standards Authority, a total of 11 complaints about the ad had been communicated to the group, with the "complainants believing that Johnny Depp shouldn't be in the ad due to details concerning his recent court case." your own Pins on Pinterest. Johnny Depp Signed An Over $20 Million Deal With Dior, Breaking - Yahoo Jeremy Dick has been a writer and editor since 2014. Many fans are going out to buy the new cologne to show their support.. In just one month, searches for this fragrance increased by 48%; with searches reaching 823,000 in March alone. Lottie O'Neill Wed 10 August 2022 14:48, UK Pirates of the Caribbean star Johnny Depp has reportedly signed a multi-year seven-figure deal to continue working with Dior, after his Sauvage. I am truly humbled.". The verdict in Johnny Depp's defamation trial against Amber Heard may not have been pronounced, but Johnny is surely coming back to life. While blowing off steam at a seedy Hollywood dance spot, she encounters Tesfaye as a proprietor and shoulder to grind on who soon reveals much larger ambitions for her career and his bottom line. 18,964 Hypes 9 Comments. Dior The ongoing trial involving. The fragrances name has come under criticism, and Dior has demonstrated unwavering support for Depp throughout his legal battle, a decision that has also generated criticism for the French luxury brand. Find out more about our policy and your choices, including how to opt-out. This article originally appeared in The US Sun and was reproduced with permission. Watch Johnny Depp as he takes the stage at Olympia hall in Pariscredits to Dior beauty on Instagram Per TMZ, Depp has reportedly signed a new deal with the company to stay on board as the face of the men's fragrance Sauvage. Depp's endorsed Dior Sauvage sales have gone up, and fans are calling it a "Scent of Victory" and "Best Investment Ever". But, Depp will also make extra money through Dior. Depp has remained the face of the fragrance throughout his defamation trial with ex-wife Amber Heard. Johnny Depp #johnnydepp #dior. 00:00. But, Depp will also make extra money through Dior. Johnny Depp Fans Buy Dior Cologne to Show Support - WSJ This week, Depp was featured in an ad for the brand's Sauvage cologne that aired in the United Kingdom during The Great British Bake Off, suggesting he will remain as the face of the fragrance. Although the lawsuit Johnny Depp is facing against his ex-wife Amber Heard has closed some doors in Hollywood, mainly those of Disney studios, his image seems to be getting stronger so far. Johnny Depp Fans Rekindle Petition for Captain Jack Sparrow's Return in Pirates 6, 'Weird Al' Yankovic Addresses Fan Demand for Him to Perform Super Bowl Halftime Show, Arnold Schwarzenegger Honors Clint Eastwood for 93rd Birthday: 'You're a Legend'. In fact, Dior Sauvage was "a leader in perfume sales" throughout 2022, even "achieving remarkable success" that the CEO said was "driven by the image of Johnny Depp." "You've probably seen the ads; that's working very well," Arnault said during his presentation, referring to the ads with the "Pirates of the Caribbean" actor. All rights reserved. He was raised in Florida. "Went shopping today I saw this Johnny Depp isn't cancelled #ThankYouDior for standing by him," writes another fan, posting an image of a Dior display featuring Depp. Dior Made A Smart Move Keeping Johnny Depp, Despite The - TheThings Play video content 6/3/22 All rights reserved. It was insulting. For its part, Christian Dior decided to continue its promotional campaign for its Sauvage Elixir cologne, where Depp is the image that urges its customers to buy it, and the strategy has been favorable for its sales. Sauvage is now the second most popular fragrance in the world in terms of Google search data and social media figures. The cologne is second only to Maison Francis Kurkdjians Baccarat Rouge 540, which transcends it in terms of Instagram hashtags, although Sauvage renders nearly double the amount of annual Google searches, at nearly 12 million in the last year. While it's never a good thing to receive complaints of any kind, the sales Dior appears to be bringing in by standing by Depp seems to far outweigh the 11 complaints. Revenge porn photos of bodily fluids on Depps face, masturbation with ice cubes, nightclub-owning scam artists and vile Hollywood sycophants populated the first two episodes of the already-controversial series. Johnny Depp reportedly signs new seven-figure deal with Dior - Page Six Making direct parallels to superstar meltdowns like the one suffered by Britney Spears, the HBO Original series which is the first TV show to officially debut at Cannes finally revealed itself at a packed gala screening. The ongoing trial involving Johnny Depp and Amber Heard has many fans criticizing Disney and Warner Bros. for the roles Depp has lost in recent years. Johnny Depp Stars in First Post-Trial Ad for Dior's Sauvage - Newsweek In 2019, Dior faced cultural-appropriation allegations over . Published May 3, 2022 Fans have been praising Dior for standing by Johnny Depp even after Disney and Warner Bros. cut ties with the embattled actor. Published: 16:00 ET, Jun 1 2022 Updated: 16:41 ET, Jun 1 2022 Jon Rogers Jennifer Roback Published: Invalid Date, JOHNNY Depp has remained the face of Christian Dior's Sauvage despite being dropped by other major labels. Johnny Depp's 'Modigliani' Is A Distraction From Amber Heard Appeal via Instagram Quick Links Johnny Depp Was Dropped By Most Brands Luxury Brand Dior Didn't Cancel Depp Dior Was Pushed To Drop The Controversial Actor Unidad Editorial Informacin Deportiva, S.L.U. Johnny Depp embodies the heady magic of Sauvage," Dior Beauty shared in September 2022, on the heels of an initial report in TMZ that he had re-upped his pact. The public drama between Depp and ex-wife Amber Heard began in 2018 when Heard alleged in an op-ed that she was the victim of domestic violence. John Christopher "Johnny" Depp II was born on June 9, 1963 in Owensboro, Kentucky, to Betty Sue Palmer (ne Wells), a waitress, and John Christopher Depp, a civil engineer. Per TMZ, Depp has reportedly signed a new deal with the company to stay on board as the face of the men's fragrance . Dior Sauvage Has Massive 2022 Success Thanks To Johnny Depp - The Blast 29 May 2023 13:30:43 In just one month, Google searches for the cologne increased by 48 percent, going from 823,000 searches in March, to 1.2 million in April, the month the trial began. Unidad Editorial Informacin Deportiva, S.L.U. Working with Sam is a true collaboration in every way it matters to him, more than anything, not only what his actors think about the work, but how we feel performing it. A billboard shows actor Johnny Depp promoting Dior's Sauvage in Milan, Italy (right). Prior to this new fragrance deal and the 2022 defamation trial, Depp sued The Sun for calling him a wife beater in an article, and the libel lawsuit led him to lose his gig in the Fantastic Beasts movies. Dior Sauvage is the most-purchased fragrance of summer 2022, per The NPD Group. Uploaded to Pinterest. Revenge porn photos of bodily fluids on Depp's face, masturbation with ice cubes, nightclub-owning scam artists and vile Hollywood sycophants populated the first two episodes of the already . Published. Depp has since filed lawsuits against both Heard and The Sun for the allegations, recently losing the latter case along with his role in Fantastic Beasts 3 as Gellert Grindelwald. To say it wasnt to industry standards or not working as Levinson has said in a Vanity Fair interview is pure revisionist history, the source added. Thus, after six weeks, Heard must pay Depp around 10.35m dollars between compensatory damages and punitive damages. All times AEST (GMT +10). "I sent an email to Dior today to thank them for standing by Johnny Depp. Johnny Depp and Dior first teamed up in 2015 for the launch of their then new brand Sauvage. Johnny Depp Signs New $20M Deal with Dior Sauvage Fragrance - The Following his defamation case against ex-wife Amber Heard, Depp is again the face of Dior's Sauvage. An article published by The Sun later referred to Depp as a "wife-beater." Why is Johnny Depp still the face of Dior Sauvage? - news.com.au The Johnny Depp and Amber Heard defamation trial has had an unexpected side effect. Variety and the Flying V logos are trademarks of Variety Media, LLC. Unidad Editorial Informacin Deportiva, S.L.U. Before then, Heard will be getting her own chance to testify where she'll have the opportunity to give her side of the story. All Rights Reserved. WWD and Women's Wear Daily are part of Penske Media Corporation. These days, Johnny Depp has reportedly left Hollywood for London whereas Amber Heard now resides in Spain, where she was even recently spotted taking pictures with fans. The cologne is second only to Maison Francis Kurkdjians Baccarat Rouge 540, which transcends it in terms of Instagram hashtags, although Sauvage renders nearly double the amount of annual Google searches, at nearly 12 million in the last year. Depp's agent also testified that Depp would have been paid over $22 million for Pirates 6 before the sequel was dropped after Heard wrote an op-ed for The Washington Post describing herself as a survivor of domestic abuse. The top-selling fragrances in the U.S. from June through August 2022. It will be up to the jury to decide if that's true at the end of the trial. Sales for Diors Sauvage have spiked as Johnny Depp remains the face of the brands cologne amid his ongoing defamation trial with ex-wife Amber Heard. LVMH CEO says Johnny Depp 'working very well' for Dior Sauvage sales Sales of the French company's new fragrance are largely sold out due to the actor being the main image of its promotional campaign. Many fans are going out to buy the new cologne to show their support," he says. The Idol is set to premiere June 4 on HBO. Dior Has Just Renewed Its Contract With Johnny Depp As the Face of Sauvage . TV Ad Attribution & Benchmarking. The Mail on Sunday quotes a source close to the actor as saying that he is contemplating extending the relationship with his sponsor. Johnny Depp Signs Multiyear Deal With Dior After Defamation - Insider Additionally, Depp has set a directing gig for himself with a movie called Modi, which will feature the likes of Al Pacino and tell the story of Italian painter Amedeo Modigliani. With that in mind, the actor and . Dior Sauvage Is Still Using Johnny Depp in Its Ads - The New York Times Mark Hamill Says Backlash Over Michael Keaton's Batman Casting Inspired Him to Pursue the Joker, Arnold Schwarzenegger Honors Clint Eastwood for 93rd Birthday: 'You're a Legend', Exclusive: Eva Longoria Reveals Her Mexican Superpowers Discussing Flamin' Hot. Word is that the new deal was just recently signed after Dior execs paid a visit to a rock concert in Paris featuring Depp and his musician friend Jeff Beck. Amid his public feud with ex-wife Amber Heard, which included allegations of domestic abuse leveled against Depp, the actor says he was fired by Disney and Warner Bros. from major movie franchises. According to The NPD Group, it is consumers existing favorites, rather than new releases of which there have been many largely bolstering the categorys growth. The source is quoted as saying: In fact, sales are up and Dior has no plans to quit. All Rights Reserved. The American actor's relationship with the French company is summarized in seven years of successful agreements that have strengthened the image of both parties. Why would Dior want to do business with you? LVMH Said Coming to the Rescue of Safilos LongaronePlant, Sorels President Resigns Due to HealthReasons, NK Store to Open Flagship in Iguatemi in So Paulo,Brazil. The Dior promotional campaign currently circulating creates an image of Depp as "uncompromising, deep and authentic," adding, "He has never been so fascinating, so rock 'n' roll. As seen on the likes of Doja Cat, Simone Ashley, and Jenna Ortega. Agreeing that Heard's allegations has been a hoax, the jury awarded the Aquaman actress to pay $15 in damages, though that amount was reduced to $10.35 million due to Virginia law. During the legal battle, Depp's lawyers released audio of Heard allegedly admitting to being violent toward Depp. The supporting cast includes Suzanna Son, Troye Sivan, Dan Levy, Rachel Sennott and more. The legal battle between Amber Heard and Johnny Depp finally came to an end on Wednesday, as the actress was found responsible for defaming the 'Pirates of the Caribbean' star. LVMH Said Coming to the Rescue of Safilos LongaronePlant, Sorels President Resigns Due to HealthReasons, NK Store to Open Flagship in Iguatemi in So Paulo,Brazil. Se abre la baraja del futuro de Messi: recibe una oferta del Inter de Miami, Xavi: "He hablado con Messi y estoy expectante", Solo un inmenso Sainz hace sombra a Verstappen, Marco Asensio anuncia su adis del Real Madrid. One of the actor's ads for Dior Sauvage hit primetime on Wednesday night, during a commercial break. "Six years ago, my life, the life of my children, the lives of those closest to me, and also, the lives of the people, who for many, many years have supported and believed in me were forever changed. 06.05.2022 by Tho Nguyn Demand for the Dior Sauvage fragrance has been booming in the weeks since the Johnny Depp v Amber Heard lawsuit began. "Dior? Meanwhile, Heard has fired her PR team to go with a new firm with the hopes of swaying some of the public back over to her side. Depp could return to 'Pirates of the Caribbean' after verdict, Heard left broke due to escalating legal fees, Amber Heard already has immediate plans in the desert after jury verdict, Chris Rock takes Johnny Depp's side: Believe all women, except Amber Heard, The luxury estate Amber Heard is living in the California desert. Since the Depp vs. Heard case ruled in favor of Johnny Depp with its verdict in June 2022, the actor has been wasting no time getting back into the business of being a major Hollywood star.
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