oyin handmade founder

The brand was inspired by my discovering that many of the products available for highly textured hair were made with harmful preservatives and non-nourishing fillers. Like many highly texturized naturalistas, Bennu, a Spelman grad, was often in search of moisture-rich products to make her tresses shine. My first sales took place at a church flea market in the Clinton Hill section of Brooklyn in May 1993., With encouragement from her mom, Price built the business organically until she took on her first investor. Indie beauty brand Oyin Handmade has announced that, starting in April, its products will be available in select Target stores across the country and . ve heard from multiple health care providers about the unofficial work they, often do to provide this care on their own, assist patients with their personal care when needed. Just as the brand's name would suggest, this formula is so natural, it could've been made by hand in someone's kitchen. Greg Juice is an oil-free mixture of vegetable moisturizers and herbal essences. Applying chemical relaxers, at the time, was like a right of passage; having natural hair outside of childhood styles was rare. #BeautyBoss: Jamyla Bennu, Founder of Oyin Handmade The one thing that Stephens still carries to every business meeting is a notepad. 8. You may opt-out by. We checked all of those boxes and were nimble enough to customize several of our formulas to be appropriate for a healthcare setting. She decided to find her own solution. Additionally, food-grade ingredients are more nourishing to the hair. Rachel James, founder of Pear Nova, found herself surrounded by . ), Decrease Quantity of Oyin Handmade Oh My Glide! Oyin Handmade hair products are designed with a focus on how hair will look and the ease of everyday styling. Career Finding Work-Life Balance Despite 18-Hour Days Running a successful beauty line requires long hours, but Oyin Handmade co-founder Jamyla Bennu made sure it wouldn't be at the expense of her family. We are pleased to bring your curls the nourishing powers of Oyin hair products. rich moisture collection powered by superfoods for our most nourishing care conditioning care collection refresh and invigorate with our gentlest care FEATURED We think you'll love. Women of Power Summit Anecdotally, weve heard from multiple health care providers about the unofficial work they often do to provide this care on their own bringing in their own hair care products and tools to assist patients with their personal care when needed. We promise to always create uncompromising formulas that nourish and celebrate kinks, coils, locs, and curls. Desiree is a freelance writer and digital marketer covering natural hair and beauty. SistersInc. Opinions expressed by Forbes Contributors are their own. Subscribe to Newsletter men - Oyin Handmade Oyin Handmadehas been a natural hair staple since 2003, with moisture-rich products designed for curls and dry skin. @oyinhandmade. Oyin Handmade | Shop NaturallyCurly What are the benefits of using food-grade ingredients in your products? Often, we doubt our idea, which is paralyzing! HES FINALLY GOTTEN HIS HAIR WASHED AND GROOMED. when I couldnt find commercially available natural and organic products for my highly textured, rich solutions for myself as a hobby, then, sharing with family and friends. Jamyla Bennu started the brand when natural hair products were scarce due to chemical and heat straighteners dominating the market. While working at a major television network, she used her downtime to take courses in cosmetic chemistry. The hop, list of things to think about while receiving care. ), Decrease Quantity of Oyin Handmade Sugar Berries Pomade (8 oz. courtesy photo Baltimore-based Oyin Handmade is bringing curly and textured hair care products to local. We honor this commitment to inclusivity on. Being a Black doctor who is training to be a derm adds tremendous credibility to her company and helps her stand out from the pack. For the first time, the University of Maryland Medical System is stocking personal care products for patients with highly textured hair.Clean hair is important to hospital patients, especially those who are treated for sometimes weeks at a time, and the UMMS initiative is aimed at addressing the diversity, equality and inclusivity issues for patients across the system.Kevin Whitfield has been a patient at the University of Maryland Medical Center for almost three weeks, and he finally got his hair washed and groomed. The Black Beauty Ally. Terms of Use and Privacy Policy. ), Decrease Quantity of Oyin Handmade Shine and Define Styling Serum (4 oz. Since 2001, this family-owned and operated company has been provided hair-care products, geared towards styling dry, curly, and highly textured hair types. Finally, brands started by women of color are getting a piece of the Black hair care pie. It allows you to not only be a nurturing individual but also a successful philanthropist and businesswoman, says Jamison. My toxin-free vegan line enables customers to address natural hair textures through high-quality hair care products formulated with natural ingredients, says Ogun. It takes perseverance, self-awareness, not easily deterred and a greater understanding of your higher source to integrate into any space where the majority does not look like you.. >> IT FELT GREAT TO HAVE YOUR HAIR TREATED AND HAS SOME CARE TO IT. What were those early entrepreneurial days like? For our complete line of cleansers, conditioners, stylers, trial & travel, body care, and stockup/refill sizes, please shop online and let us ship direct to your door! 3 Black Beauty Founders Discuss "Selling Out"And What's Missing From That Conversation, The 13 Best 4C Hair Products that Will Make Your Curls Pop, Carol's Daughter Will Give Your Hair the TLC It Deserves, The 15 Best Curly Hair Products for Bouncy, Defined Curls, The 20 Best Haircare Brands of 2023, According to Stylists, Transitioning to Natural Hair Won't Be Hard If You Use These Products, How Nancy Twine Turned Briogeo Into a Beloved Haircare Brand, The 16 Best Leave-in Conditioners for Curly Hair of 2023, How to Co-Wash Your Natural Hair, According to Stylists, The 13 Best Products for Dreadlocks and Locs of 2023, The 13 Best Hair Breakage Treatments of 2023, The 17 Best Gels for Natural Hair of 2023, The 17 Best Drugstore Shampoos for Fine Hair, The 12 Best Heat Protectants for Natural Hair of 2023, The 15 Best Shampoos for Curly Hair of 2023. Allure Beauty Box Gift Guides The 2023 Readers' Choice Awards are live! 40 Best Black-Owned Hair Products for Curly and Natural Hair 2023 Our slogan is healthy, happy hair the idea is really baked into our brand, so being able to be a part of someones healing journey is huge for us. We also self-manufacture, which is rare in the beauty industry, and that allows us to be nimble. What advice does she have for other entrepreneurial sisters? In today's natural hair environment, there's a solid bank of information with many amazing products to choose from. Stephens started the company in 2010, paying homage to her grandmother, the original mixtress and maker of natural, homemade elixirs. is our hope that more of these, care providers are supported by their institutions with the resources they need to, the idea is really baked into our brand, so being able to be a, part of someones healing journey is huge for us. Whether looking for a conditioner that blends honey and hemp or a whipped pudding for light styling, this brand has you covered. Hurry! condition. While this brand maintains a family operated approach, the products are now carried in big box stores and salons across the country. To keep her companys finances in check, she views money as energy. The latest breaking updates, delivered straight to your email inbox. You cant win if you dont try.. Before receiving the first $1 million investment from the New Voices Fund, her company had practiced strong habits of stretching every dollar to get the most value. She explains: When I started GBL Sales, I wanted to become a major player in the beauty space. Jamyla Bennu needed moisture-rich products for her textured hair, so in 2001 she began making them herself, eventually resulting in her personal care line Oyin Handmade. Oyin Handmade hair and body brand to launch at Target But it's wild how many of our early manual processes are now handled by purpose-built software services. It was an exciting time. Oyinhandmade's Competitors, Revenue, Number of Employees OurWhat The Hemp Moisture Mask($14) is an incredible choice for a deep treatment. EVENTS This may seem like a direct contradiction to my last answer, but finding the RIGHT commercial space was a challenge. The widespread use of toxic ingredients in beauty products for Black women never ceases to amaze me, says Eltigani, a graduate of the University of Pennsylvania. moisturize. However, one Black woman has spent over 30 years helping other entrepreneurs corner the ethnic hair and beauty market. In 2003 while working as a freelance web designer and content, creator, I created a website to share my hair and body treats with other members of the online, ommunity. "I think it's great because it shows care for the patient and their needs and concerns beyond the medical," Whitfield said.UMMS is showing its dedication to diversity and inclusion by eventually putting the products in all 11 of its hospitals. Historically overlooked, consumers with natural hair can now find solace in like-minded companies formulating products with their textures in mind. She decided to find her . It's been amazing growing a business right alongside the growth of the e-commerce industry. I began making my own using healthy, nourishing ingredients from my kitchen, like olive and coconut oils, shea and cocoa butter, and honey, which the line is named after. This sulfate-free gentle cleansing cream detangles, softens, and removes product buildup while conditioning and detangling as well. Today, our products contain food-grade ingredients and are proudly made in our production kitchen in Baltimore. Boing! Determined to find a better way to care for my hair and skin, I began experimenting with new formulations and testing them out amongst my close group of friends and family. About They can buy our body oilsure, it's amazing. Oyin Handmade Is Bringing Curly Hair Care to Maryland's Hospitals - WWD Keep the negative out and positive energy in as you grow, she adds. After she shared her own natural hair videos on YouTube, fans begged her to bottle her recipe for deep conditioner. Follow her on Instagram: @zillizy. Experiment to find what those powers are, and choose styles that showcase it to its best self. At some of its hospitals, as many as 70% of patients are Black. I found her wiry femininity and exuberant natural hair to be a revelation when I first encountered her in Spike Lee's early movies like School Daze and Mo Betta Blues. 2600 Sw Barton St #C2. Originally from NewYork City, Lawrence was a middle school teacher. The business grew organically from there, responding to customer demand via e-commerce and independent retail relationships. Often, we doubt our idea, which is paralyzing! For moist and supple twists and braids, nothing beatsWhipped Pudding($14). Baltimore is proud of its culture and history, and is home to the Great Blacks In Wax Museum, Frederick Douglass Maritime Museum, Eubie Blake National Jazz and Culture Center, and Reginald F Lewis Museum of African-American History and Culture. By junior high, my sister and I were experimenting with straightening, but I always loved my natural texture. "It felt great to have your hair treated and have some care to it," he said. Tired of styling products that provide hold but strip moisture with drying alcohols? I dont buy into youthful-looking skin or anti-aging marketing. Home hair cleanse. You have to be grown to be the boss! quips Branch about the award-winning company, which caters exclusively to a diverse spectrum of hair types. Oyin Handmade Hair Dew Daily Quenching Hair Lotion with Castor Oil and After losing my cosmetics case and not being able to find my usual styling products at the town store, I turned to a local who cooked up some roots and mixed in some aloe to wash and style her hair, recalls Davis. Oyin Handmade hair products are designed with a focus on how hair will look and the ease of everyday styling. A post shared by Oyin Handmade (@oyinhandmade). Bennu built the brand around "nutritional density," a term she coined because her products contain ingredients that give back to curls instead of stripping them away. >> LOOKS A LOT BETTER THAN IT DID WHEN I CAME IN. Be different and better.. Oyin started out in a family basement. Disenchanted with the options available, the former marketing manager launched Curls in 2002. The fabulous new factory floor at Oyin Handmade's new home at 1812 Greenmount Avenue. Says Eltigani: We grew while remaining scrappy and agile as a team., Carols Daughter was one of the first brands in the beauty space to be for and about her. We celebrate beauty from a place of We dont want to fix you, we want to help you, Price has said of the natural hair care movement that she helped launch in her Brooklyn basement. Oyinhandmade has an estimated 44 employees and an . Offers may be subject to change without notice. The Oyin Handmade After Bath~Luxurious Blended Body Oil is a simple & luxurious than the skin-softening glide of a nourishing oil on skin still damp from a shower or bath. they can be purchased or you can learn more at http://oyinhandmade.com/ We are creating . We have a few new products and surprises planned, as well as the grand opening of our new shop coming soon. Germaine Bolds-Leftridge has supported such diverse beauty brands as Oyin Handmade, Curls Dynasty, and Mielle Organics. In addition, they made other significant investments in personal appearance products, such as grooming aids ($127 million out of $889 million) and skincare preparations ($465 million out of $3 billion). Oyin Handmade - Simple Ingredients, Amazing Results The lack of natural products that could help restore her hair led to the launch of Eden Body Works, a haircare brand that offers straightforward solutions for everyday beauty concerns, from soothing scalp irritation to smoothing down edges. "We decided to take an inventory of the products that we offered and we realized that we did not have products that were geared toward patients that have textured hair," said DoRhonja Nichols, director of critical care and behavioral health Services at the University of Maryland St. Joseph Medical Center. At the time a majority of products on the market were devoted to straight styling. Named after the Yoruba word for honey, Oyin Handmade hair products use the healing power and moisturizing sweetness of honey as the main ingredient in most of their blends. But back in the mid-90s when I was starting my natural hair journey, there were hardly any in the marketplace. Branch and her late sister, Titi, both professional hairstylists, started the company in 1997 after Miko noticed that bath time with her son made it impossible to keep her curly hair straightened. Description Don't let dry hair get you down! ), Oyin Handmade Sugar Berries Pomade (4 oz. ), Decrease Quantity of Oyin Handmade Sugar Berries Pomade (4 oz. We caught up with Bennu to learn more about her journey in the industry, product collection, and advice. But we also want to encourage our customers to put their toes in the grass, to breathe deeply, to get enough sleep, and to love well. What started out as a small, handmade business from my kitchen quickly morphed into a seven-figure company., To grow her business, she has a three-step rule: (1) Reinvest the majority of profits; (2) invest in business coaching; and (3) outsource tasks that leave her free to strategize effectively for the long haul. INFORMATION ), Increase Quantity of Oyin Handmade Oh My Glide! Opinions expressed by Forbes Contributors are their own. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. My mom always had beautiful skin and stressed the importance of taking care of it. Here are 5 things we love about Baltimore from Oyin Handmade co-founders Pierre and Jamyla Bennu. In a time when other women are being shut out or held back (yet men are advancing), Bolds-Leftridge recommends those in male-dominated workplaces use the following advice to thrive in their environment: make allies, build consensus, set goals, stay positive, dont be afraid to ask for what you want, and lastly, dont be easily offended. A great example is Katherine Johnson, the mathematician, who broke into the male-dominated arena at NASA. Stacy Jackson March 27, 2023 250 Courtesy Oyin Handmade Nursing leaders at the University of Maryland Medical System (UMMS) found a shortcoming in meeting the haircare needs of patients of. Were committed to helping every human get healthy hydrated hair, and to helping end ashiness worldwide. Since its inception, Camille Rose has focused on clean beauty solutions, which is why food-grade ingredients and gourmet blends are the basis of the brand. It was especiallymeaningful to partner with such an important anchor institution in our region. Many folks with highly textured hair (ourselves included!) Its been an incredible opportunity for our business. 1812 Greenmount Ave Ste 101 Baltimore, MD 21202 ; questions? When UMMS reached out to us for consideration in, their initiative, we were thrilled. The key is to allow it to move and to move it in such a way that it flows back to the source.. settings because we saw a need that wasnt being addressed. ABOUT Oyin Handmade is the go-to brand for health-conscious individuals and modern families everywhere. Her best advice for other boss babes: Dont be afraid to delegate., Having both a creative and analytical mind allowed Waajid to seamlessly transition from hairstylist to product manufacturer. condition Sort By Our Oyin Handmade Honey Wash Shampoo and Oyin Handmade Honey Hemp Conditioner combo are quiet superstars! Birthed out of necessity and sometimes from a tiny kitchen, these brands have also given way to a new generation of beauty entrepreneurs. Who says your career journey has to be fixed? Covet This Sweet and Sticky Ingredient For Your Best Winter Hair by Made in Baltimore | Jun 14, 2017 | Uncategorized. We want women to love their natural hair and have the products available to care for it in the best fashion, says Sellers. By Noor Lobad March 3, 2023, 8:42am Jamyla Bennu, founder of Oyin Handmade. Oyin is LIVE! Join our founder Jamyla to learn more about Ahead, we spoke to Bennu about her popular natural hair brand's evolution, her entrepreneurial journey, and what's on the horizon for Oyin Handmade. We are proud to be part of the early wave of the #naturalhair movement, and thrilled to continue providing amazing products for healthy & happy textured hair! about us our story Oyin Handmade is an artisanal manufacturer of moisture-rich personal care products, especially formulated for highly textured hair and dry skin. >> WE JUST DECIDED TO TAKE AN INVENTORY OF THE PRODUCTS THAT WE OFFERED AND WAIT REALIZED WE DID NOT HAVE PRODUCTS THAT WERE GEARED TOWARDS PATIENTS THAT HAVE TEXTURED HAIR. OYIN PROVIDES PATIENTS WITH HONEY WASH SHAMPOO, HONEY HEMP CONDITIONER AND HAIR DEW LEAVE-IN CONDITIONER, ALONG WITH COMBS, BRUSHES AND HAIR PICKS. Oyin Handmade | 294 followers on LinkedIn. We believe in nutritional density in hair care: using natural ingredients that pack a nourishing punch! Using formulations that cater to the health and maintenance of hair, the Chicago-based brand is lauded by hair professionals and consumers worldwide. Oyin Handmade Hair Dew Daily Quenching Hair Lotion with Castor Oil and Olive Squalane , 8 oz . UMMS WANTED TO MEET THE NEEDS OF ITS BLACK PATIENTS. Since 2003, we've used food-grade ingredients to create high-performance personal care products with clean, good-for-you formulas. ESSENCE.com is part of ESSENCE Communications, Inc. Oyin Handmade is an artisanal manufacturer of moisture-rich personal care products, especially formulated for highly textured hair and dry skin. With the winter season approaching, what are some must-have items hair items you recommend? Contact Textured hair types need high moisture and gentle cleansing, so UMMS wanted to meet the needs of its Black patients. After experiencing a chemical burn that left her with bald spots at age 11, Lawrence researched remedies, to no avail. Natural hair and body care line Oyin Handmadewas founded in 2001 by Jamyla Bennu, a lifelong naturalista and ingredient-conscious maker, when she couldn't find commercially available natural and organic products for her highly textured, natural hair. Through her company, Verovic teaches people how to live their best anagenreferring to the active phase of hair growth, which accounts for 80 percent of the hair on your head. Spa & Beauty Today is a participant in the Amazon Services LLC Associates Program. It. When you created the brand in 2001, you developed your own products and website. We are a bootstrapped business, and couldnt afford to lease an actual commercial kitchen, so we got creative with warehouse spaces, former salon spaces, storefronts, you name it. is our hope that more of these resourcefulcare providers are supported by their institutions with the resources they need to continue providing this wholepatient care. This is a specially-scented Burnt Sugar Pomade - scented with the fruity-delicious Juices & Berries fragrance! Oyin Handmade Alikay Naturals formulates products using organic and natural ingredients for replenishing and nourishing hair from the inside out. Her Maryland-based sales and marketing company GBL . This initiative ties together our longstanding commitment to provide high- quality products for healthy, happy, highly textured hair, and the Hospitals internal commitment to inclusion and improved patient experience. We are both a bit uncomfortable with makeup and with traditional trappings of beauty, but she's one of the most luminous women I've ever known. Today, the brand carries natural deodorants, ash busters, and junk-free men's grooming products. ), Oyin Handmade Sugar Berries Pomade (8 oz. ), Oyin Handmade Oh My Glide! >> I GOT ME HERE CLEANED AND SQUEAKY. There were few natural products for highly textured hair made with natural ingredients. Once he moved to Baltimore, he used his love for BIGGEST CHALLENGE YOUVE OVERCOME MAKING IN BALTIMORE: Made In Baltimore is a program of the Baltimore Development Corporation. These consumers spent $473 million in total hair care (a $4.2 billion industry). OYIN Handmade was born. She remains an icon to me. If you're taking down protective styles or vacation braids,Oh My Glide Detangling Milk($13) will become your new favorite. was founded in 2003. When she's not writing, Lizzy enjoys yoga and playing guitar. The results were astonishingher curly hair was stronger, shinier and more beautiful than ever before. ), NaturallyCurly Rewards Terms and Conditions. Hair Dew ~ moisturizing leave-in hair lotion $13.99 - $37.99 Sign in or Register. I was raised out of 1980s food coops with only Dr. Bronner's soap and olive/coconut oil as my personal care. We aim to continue growing our team and utilizing our new production space to open the door to our community, showcasing how we selfmanufacture to create inclusive products for everyone. UMMS is working with Oyin Handmade, a Black-owned business in Baltimore's Greenmount West neighborhood that provides patients with honey wash shampoo, honey hemp conditioner and hair dew leave-in conditioner, along with combs, brushes and hair picks. Her intelligence, creativity, and passion for making beautiful and practical things are the reason Im a maker and founder today. While naysayers were telling her she would never be able to make her best-selling items without silicones, she did her own research and partnered with chemists, telling them what was needed to get the formulation just right. care and personal care can also be a part of health care. 2023 ESSENCE Communications Inc. All Rights Reserved. And we believe in affirming our customers and the many beautiful textures that we represent. Its important to find your own why in the midst of your work, and to hold fast to that as the world inevitably seeks to shape you. ), Oyin Handmade After Bath~Luxurious Blended Body Oil, Oyin Handmade Ginger Mint Co-Wash (8 oz. We've rounded up 10 Black-owned haircare brands that will make your routine easier. Oyinhandmade's Founder, Jamyla Bennu, currently has an approval rating of 70%. I was a freelance web designer for a few years, so building the website was easy. Thats where this Edge Glaze comes into play: Made with hydrating ingredients like coconut oil, shea butter and aloe,this lightweight formula imparts a firm hold and hydration. encourages your coils, cuts down on frizz, and packs in the conditioning moisture to keep your hair supple. Add some sweetness to your curls today with these honey-infused treats. The University of Maryland Medical Systems team contacted us as a part of a twofold initiative: there was the DEI (diversity, equity, and inclusion) initiative they wanted to implement for their patient population, and ideally, they wanted to go with a locally produced supplier that was either a womenowned and/or BIPOC owned company, to support the DEI initiative on the supplier side as well. style! When I started college and saw more sophisticated, healthy examples of natural hair, I grew out my relaxer, big chopped, and never looked back. We look forward to a whole new generation of customers finding and falling in love with our products, as well as offering our existing Oyin Honeys the convenience of purchasing their favorite products at their local Target store.The product line up will include: With discretionary retail spending tapering off compared to the past few years, its no surprise that discounts are creeping back into retail. Lusters Products Inc. is just as popular today as it was decades ago when the late Fred Luster founded the company in 1957. The hope is that it removes one small thing from their patients list of things to think about while receiving care. That promise shine but deliver crispy, crunchy, bulletproof hair? Registry of Corporate Directors. ), Increase Quantity of Oyin Handmade Boing! Whats more, Briogeos naturally derived products are free of sulfates, phthalates, parabens, DEA and artificial dyes. BE 100s Because part of what we're fighting for is for the right to experience joy, love, and health. In 2003, while working as a freelance web designer and content creator I created a small webpage to share my hair and body treats with other members of the online natural hair community. Wed been working for a few years toward expanding our line into hospitality and industrial settings because we saw a need that wasnt being addressed. With hemp seed oil, bamboo extract, and of course, the moisture powerhouse honeythey pair well with Oyin Handmade What The Hemp Deep Moisture Mask to really put your hair's best foot forward.
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