Key Ingredients. $('.sp6fx2l .mgz-btn').click(function(e) { $( window ).trigger('mgzResponsiveTypography'); Watch our step by step video or read our application instructions courtesy of our very own trichologist, Anabel Kingsley. Your hair will only absorb as much as it needs, and because it's a pre shampoo treatment, youll be shampooing away any excess. Our founder Philip Kingsley pioneered the WORLDS FIRST pre-shampoo treatment in 1974, Elasticizer. The original treatment is fragrance-free, and a new limited-edition scented version, called elasticizer therapies, launches annually. if (elemsHtml) { All you do is apply on damp hair, leave on for 20 minutes, then wash out. 1. elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}'); I was really surprised how well this product works. elemsHtml = elemsHtml.replace(/[\"']/g, '\$&').replace(/\u0000/g, '\0').replace(/{/g, '\{').replace(/}/g, '\}'); var content = '

'; Philip Kingsley Elasticizer Deep-Conditioning Treatment at BEAUTY BAY Your hair will only absorb as much as it needs, and youll be shampooing away any excess. $.magnificPopup.open({ Your hair will only absorb as much as it needs, and youll be shampooing away any excess. We may earn a commission if you buy something from any affiliate links on our site. There are other options that work slightly better for me - the Elasticizer Extreme and Kerastase also. You can, but we recommend you do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only. if (valid) { Smelled lovely and felt luxurious on my hair. In our Independent User Trials an impressive 80% agreed hair felt MORE ELASTIC after four weeks weekly use. require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) { However, those with very curly hair sometimes feel it works well when used as a post-shampoo conditioner, and can really tame and smooth frizziness. Few beauty products, no matter how popular, truly stand the test of time. return false; How To Use Philip Kingsley Elasticizer - Beauty Bay Edited That it wouldnt weigh her fine hair down, like many of the heavy post-shampoo creams she had tried. When using neat oil directly on hair, it can create a barrier that will prevent active ingredients from being absorbed. Philip Kingsley Elasticizer Extreme is a superb conditioning and moisturising pre-shampoo treatment. open: function() { When you purchase through links on our site, we may earn commission. } Have High-Porosity Hair? These Are the Products to Use - Vogue The Philip Kingsley Elasticizer: Is It Worth The Hype? require(['jquery', 'mage/apply/main', 'Magezon_Core/js/jquery.magnific-popup.min'], function($, mage) { This holy grail will stay forever in my hair routine. To accept cookies from this site, please click the button below. $('.ojwa0t2 .mgz-btn').click(function(e) { Hoping to restore some of its former shine, my stylist chopped several inches off, but to no avail. But time and time again I return to Elasticizer, because it is, quite simply, unbeatable. Please refresh the page or navigate to another page on the site to be automatically logged in, Please refresh your browser to be logged in, 9 best hair oils that lock in moisture, prevent damage and add shine, 9 best hair masks for hydrating dry and damaged locks, 10 best anti-frizz hair products: Solutions for every hair type, This cult hair treatment transformed my brittle locks. $('.fpla71s-modal').find('.mgz-waypoint').removeClass('mgz-waypoint').trigger('mgz:animation:run'); } The minimum time for it to work is between 10 and 20 minutes, but leaving the elasticizer on overnight is even more effective.