category listing page

Do not break the HTML tables The rich snippet will display the number of items on the index page (e.g., 40+ items) if the product grid contains 40+ items in a single table, but only if the table markup has no breaks. How to Add a Custom Listing to WordPress Website? Also, this page uses a good meta description. You can further optimize this page with custom content and visuals, to make it even more appealing to machines and humans. It is a bad idea to rewrite URLs to make overhead filters look like static URLs. Create custom, unique titles and descriptions for your index pages (page 1 in each series). Figure 346 When an important filter is applied, its value is appended to the URL, in the form of a directory. This functionality can lead to a better shopping experience. The URL structure for essential facets should be clean. Also, adding logic to the URL parameters not only can prevent duplicate content issues, but it also can: help the searcher experience by keeping a consistent parameter order based on searcher-valuable parameters listed first (as the URL may be visible in search results) and searcher-irrelevant parameters last (e.g., session ID). Figure 300 Breadcrumb-rich SERP snippets. Whenever an essential or important facet is selected, include it in a clean URL, before the hash mark. Breadcrumb links are very important navigational elements that communicate the location of a page in the website hierarchy to users and helps them easily navigate around the website. This might help reduce bounce rate and thus get you better positions in Googles search results. You can easily see the different types of products they offer within each group. It conveys to users that more content is loading. Additionally, the component pages will send internal quality signals, and will not compete with the index page. Just a side note here: it would be interesting to test the effects on conversions if this type of content was moved up in the layout, to just above the product grid. URLs for overhead filters and facets, on the other hand, can safely be blocked for search engine bots. Figure 358 This category displays the next level of categories of the hierarchy in the main content area. There are several ways to address this issue, and we have discussed this before. To increase the chances of breadcrumbs showing up in search engine result pages, implement them consistently across the website, and follow Googles official guidelines by using the Breadcrumbs structured markup with microdata or RDFa.[13]. When dealing with sorting URLs, you may want to prevent search engines from indexing bi-directional sorting options, because sorting by newest is the same as sort by oldest, only in a different order. A workaround is to write the detailed product descriptions to include the most important product filter values either at the beginning or the end of the detailed product description and then automatically extract and display the first/last sentence on the product listing page. In many cases, showing the entire list of products belonging to a top-level category will not make sense to users. Such rules can be: Forum posts Community content such as forum posts can be handy not only in the forum section of the website (of course, if you have one) but on category pages as well: Figure 274 In addition to product reviews, relevant forum posts are listed below the category grid. SPECIALLY DESIGNATED NATIONALS LIST UPDATE The following individual has been added to OFAC's SDN List: MASLOV, Ivan Aleksandrovich (Cyrillic: , ) (a.k.a. Figure 333 Selecting one or more filter values generates the so-called facet. display only five reviews on the same listing page. Here are several recommendations on how to build better subcategory listing pages: Figure 293 Keep in mind not to list too many products; five to 10 items should be enough. All the items displayed in the main content area belong to the Guitars category. For example, having separate categories for shoe sizes does not make sense. Figure 352 The 10 Megapixels filter value generates zero results. The text at the top described general features of this type of product. Get the top referring keywords. JetEngine plugin allows creating a website how you imagine it and gives ample opportunities to create a custom post type and a custom listing. Use eye-catching colors that arent overwhelmed by other elements on the page. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Find out how one of the largest online hair and beauty stores in Poland - Hairstore, increased its revenue by 26% alongside with ROI of 195%! As you can see, the snippet was carefully created to include all the important filter values. This is why it is important to keep your code clean and well structured. The category listing page represents the subcategories/subsegments within the category in terms of genres, prices, subcategories, specifications, etc. Category pages are all about images. You need to understand your target market before applying the canonical, and you also need to be able to select the canonical product from the collection of SKUs. Rel=prev and rel=next are just hints to suggest pagination; they are not directives. If you are interested in playing with this model, you can download the sample Excel file from here. Lets take a look at their office supplies category page. Deploy an SEO-friendly Quick View functionality Use this feature to provide more content and context for users and search engines. WebCategories are intended to group together pages on similar subjects. Just as users prefer different sort options, some users want to change the default way of displaying listings. Hence, nofollow does not solve current indexing issues. However, pagination can screw up a flat website architecture like nothing else. Are unavailable products only shown towards the end of product page listings? OpenCart 1.5.3.1: How to display Product tag(s) in category listing page? You can list as many popular related keywords for each category as you like. Instead, these links should point to the category index URL, mysite.com/category/. This helps search engines differentiate between useful and useless values. This is not an SEO strategy but rather a healthy marketing approach. Doing so will feed everything to search engines as one big view-all page. When users filter the SKUs by another brand (e.g., Sony), the page elements update. Another method for handling pagination is to use pagination attributes (also known as the rel=prev and rel=next method). Usually, the grid and the list view present the same SKUs, but the list-view can use far more white space. Our scenario is for a listing with 100 items on a PageRank 4 page. They are, essentially, an intermediary step that users pass through on their way to a product-listing page. This article will help you understand all the intricacies. The directive in robots.txt will prevent wasting crawl budget, while the noindex meta tag will prevent empty snippets from showing up in the SERPs. If you do not enforce an order for URL parameters, then the faceted navigation will generate 182 URLs for the example with two filters, and 21,924 URLs for the example where three filters have been applied. This approach has the potential to avoid a lot of duplicate content complications associated with pagination, sorting, and view options. However, remember that this sculpting happens only if search engines are not able to execute AJAX on such pages. If you are concerned with page load times, there are ways to deliver a barebone version of the view-all page to search engines, while presenting the fully rendered page to humans, on-demand and without increasing load times. Figure 347 The PLP above filters the SKUs by Material=white gold. Figure 291 This is the first level of the hierarchy. If usability alone has not yet convinced you to pay more attention to breadcrumbs, then maybe it is time to remind you that properly implemented breadcrumbs show directly in Bing[10] and Google search results:[11]. These recommendations may apply to those situations as well, but consider testing your designs in case your users needs differ from those of online shoppers. Apart from the do nothing approach, there are various SEO methods for addressing pagination: An incorrect approach to pagination is to use rel=canonical to point all component pages in a series to the first page. To make pagination even more intriguing, Google says that one of the options for handling pagination is to leave as-is,[19] suggesting that they can identify a canonical page and handling pagination well. However, the source code (2) reveals a JavaScript implementation for pagination. On this page, users see a bedroom filled with different bedding items. Figure 354 The faceted navigation is not accessible to search engines. Sorry, no results have been found, please try other search criteria. For maximum link juice flow link from the main content area of such pages. This means that thousands of filtered pages will have very similar on-page SEO elements to the unfiltered page. The page included: If your site does provide traditional category pages, make sure you give shoppers easy ways to avoid those pages and go directly to product-listing pages if they want to. You need to identify patterns and see which facets or filters are used the most by your visitors. Some ecommerce sites include important product or marketing details within or alongside the products on routing pages. This setup tells Google that page 2 is part of a pagination series and that the canonical version of page 2 is the URL without the sessionID parameter. Thats happening because the faceted navigation is not accessible to search engines. Also include the percentage of the discount, so that price reductions appear sizeable. This design makes it easy for users to see their options for the right product on this product listing page. Product listing design is neat, not cluttered and four products per row are presented in a great way. Ideally, the titles should be custom, while the descriptions can be boilerplate. This applies to categories at all levels of the hierarchy. Buyers can apply filters and customize the list for themselves. However, this changed when the mobile-indexing went live. Vanessa Fox, who worked for Google Webmaster Central, has suggested the following approach for some cases: If the filtered view is a subset of a single non-filtered page (perhaps the view=100 option), you can use the canonical attribute to point the filtered page to the non-filtered one. It almost always trips me up. Did you find the label, yet? Users will get helpful content to assist with their needs and questions, which leads to better conversion rates. Alternatively, you can use robots.txt to block URLs generating zero results. Do component pages serve as entry points, either from search engines or other referrals? Again, WordPress custom listing plugins will help with such tasks. I do not usually recommend replacing categories with filters for the top-level categories and the first subcategory levels. If view-all is not an option, then display a default number in the list (lets say 20) and allow users to click on a view-all link. Figure 351 The above is the Digital Cameras sub-subcategory page filtered by Brand=Canon. Sometimes, Google displays only the number of items in the listing; other times, it displays a few item names as well. Preload the text excerpt in the HTML code so that it is accessible to search engines. This is the first filter value, and therefore you will let the crawler fetch that page. OfficeMaxs approach to filtered navigation. From page 7 it will be another 43 hops/clicks on Next until they reach page 50). Until now, we discussed product listings. Also, keep in mind that Bing does not treat the previous and next link relationships the same way as Google. More important, the View-all option did not bother users who did not use it; when it wasnt offered, however, some users complained.[26]. It will also increase the categorys chances of ranking better in the SERPs. 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